Using Facebook as an Effective Tool to Improve Your Fan Page
Facebook Insight is especially meant to follow and record the number of Facebook likes and fans you are getting for your page every next month to make it easier for you to keep track of your page growth or possible decline. Mind that if you see that your page grows at about 10 to 13 percent every month, it means that everything is going on well. You may also follow the weekly calculations if you don’t want to wait long.
Your main purpose for following these changes is to get to know what improvements your page may need to get more likes and fans. By using Facebook Insight, it is very easy to do that. You can see here how many times your fans have been interacting with their posts, so you will find out what the main themes for discussion are.
Be ready to see not only likes on your fan page, but also dislikes. It is unavoidable if your page is visited often and attracts much interest. Don’t try to beg them to come back. There’s no use in doing that. However, if you keep track of such dislikes and unsubscribers, you may be able to understand the main reason why your fans prefer to leave your page.
The dashboard of Facebook Insight also makes it possible for you to look through such demographic data as your fans’ location, age and gender. It will help you to make your page more targeted for specific categories of people.